- Cristiano Ronaldo launches his new range of shirts
- The Real Madrid star already has his own underwear and sock lines
- Ronaldo said he thought great fitting shirts and underwear were 'the starting point of every look'
Real Madrid star Cristiano Ronaldo has expanded his range of CR7 products by launching a line of shirts.
The
Portugal captain, who recently became the highest scorer in European
Championship history, already has his own range of socks and underwear
and revealed he felt this was the logical next step.
Ronaldo
said of his new venture: 'Part of my belief is always being the best
that you can be. The perfect fitting shirt gives a man the confidence to
become the best version of himself possible.
Cristiano Ronaldo models his new shirts, the latest addition to his growing brand of CR7 products
Ronaldo became the highest scorer in European Championship history when he scored against Armenia
'For
me, a strong foundation is the most important thing throughout every
area of my life. In my sporting life, a strong foundation enables me to
perform at my very best and I apply the same principle to my personal
life, business life and the way I dress.
'Dressing
well gives me confidence to be the best that I can be and underwear
with a great fit and modern, stylish shirts are the starting point of
every look.'
Richard
Chai, who designed the range, said: 'Ronaldo and I already have a great
relationship collaborating on the CR7 underwear and socks line, and I'm
excited that together we have developed a premium brand.
'The
idea of the CR7 Shirt collection is similar to the core ideas of the
underwear collection. It is based on form, function and style. Part of
the range is made with stretch, creating a story around the idea of
mobility.
'Ronaldo
is an active individual with style and using stretch technology allows
for the kind of comfort and movement that he expects from the products
that he wears.'
The former Manchester United man has already released a range of both socks and underwear
Ronaldo takes a shot during Real Madrid's La Liga clash against Rayo Vallecano at the Bernabeu
Portugal's captain poses in one of his new shirts, designed by American Richard Chai
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