- New viral campaign encourages people to post 'shhh' selfies
- Has been supported by Gillian Anderson, Ashley James and Nick Clegg
- Started by Avon and Glamour in association with WomensAid and Refuge
- They aim to encourage women to open up about domestic violence
- Statistics reveal domestic violence is reported once every minute
It
remains a shocking statistic that, according to the charity WomensAid,
one incident of domestic violence is reported in the UK every minute.
Even more horrifying is that two women are killed at the hands of a former or current partner every single week.
With
the issue raging on Avon have launched the #wallofsilence campaign
aimed at raising awareness and encouraging victims to speak out against
domestic violence.
Avon have launched a new campaign
aimed at encouraging women to speak out against domestic violence. The
singe Sophie Ellis-Bexter is one of many celebrities who have chosen to
support the cause
Actress Gillian Anderson was keen to show her support for the cause tweeting her 'shhh' selfie
The cosmetics company are urging people to share their 'shhh' selfies, holding one finger up their mouths in the picture.
The pose represents how victims of domestic violence often feel like they have been silenced.
For
every picture that is posted Avon, who launched the campaign with
Glamour magazine, will donate £1 to domestic abuse charities with the
images creating a 'wall' of photographs on the brand's website.
The
campaign, which so far has proved hugely popular with celebrities such
as Gillian Anderson, Tamzin Outhwaite and Sophie Ellis-Bexter, works in
conjunction with WomensAid and Refuge.
Both
charities work tirelessly to end not only violence against women but
against children also. Even the Deputy Prime Minister Nick Clegg showed
his support for the campaign posted a selfie to Twitter.
Wall
of Silence is the latest latest charitable move from Avon who launched
their Speak Out Against Domestic Violence project in 2009.
Over the last five years they have raised an amazing £1.5million for women's charities.
The original idea came from a Glamour reader named Charli Bailey who decided to speak out about her abusive ex partner.
It's not just about getting women involved, Deputy Prime Minister Nick Clegg also tweeted his support
Nicole Appleton posted her 'shhh'
selfie, for every selfie posted Avon will donate £1 to charities
providing care and support for women and children who have been victims
of domestic violence
Former Made In Chelsea star and jewellery designer Ashley James joined the wall of selfies
Charlie
said of her brave choice: 'My Wall of Silence campaign is about
everyone in society coming together and taking a stand not only against
domestic violence but the fact that we are not talking enough about a
crime that kills two women in the UK every week.'
Andrea
Slater, general manager Avon UK commented: 'As the company for women,
Avon is proud to speak out against domestic violence, a so often hidden
crime that effects 1 in 4 women in the UK.
'Charlie's
Wall of Silence campaign provides the perfect opportunity to use the
power of social media to spread the word that this issue cannot remain
behind a wall of silence.
'We will continue to raise funds and awareness of this cause until women and children are safe.'
Polly
Neate, Chief Executive Women's Aid said of the campaign: 'Charlie's
Wall of Silence idea is wonderful because it reflects how many women
experiencing domestic violence feel, completely silenced by their abuser
and afraid to speak out to their friends and family.
Actress Tamzin Outhwaite shared the important message with her fans
'This
will not only raise vital funds but lifesaving awareness, as so many
women living in abusive relationships do not know what they are
experiencing 'counts' as domestic violence.'
Sandra
Horley CBE, CEO Refuge added: 'We still have a long way to go before
domestic violence is truly treated as a serious crime. Campaigns like
this are vital - they help to raise awareness and reach out to women
living with fear.'
The
Wall of Silence idea is the latest in a long line of campaigns which
have utilised social media in order to spread their message.
Earlier
this year thousands took part in the ALS Ice Bucket challenge to raise
awareness for those suffering from amyotrophic lateral sclerosis.
People
including Victoria Beckham and Anna Wintour filmed themselves tipping
buckets of ice cold water over their heads and the campaign raised over
£600million.
Similarly
the #nomakeupselfie challenge made £8million for Cancer research with
stars like Millie Mackintosh and Holly Willoughby getting in on the
action.
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