She recently lost two stone in two months and Denise Welch was keen to show it off when she hit the beach in Spain.
The
56-year-old actress wore just a bright red bikini and matching lipstick
as she enjoyed her sunshine beak, where she alternated between
splashing around in the water and soaking up the sun with her husband
Lincoln Townley.
Denise
appeared to be in high spirits despite the controversy which engulfed
her earlier this month as her LighterLife advert was banned when a
watchdog said her two-stone weight loss in as many months was too fast.
Beach body: Denise Welch showed off her two-stone lighter beach body as she soaked up the sun in Spain on a recent holiday
The
former Coronation Street actress' before and after photos sparked a
complaint to the Advertising Standards Authority (ASA) after they
featured in a social media campaign for the diet firm.
But she hit out at the ruling - and said watchdog officials 'need to get out more'.
Chilly! Denise hosed off in the outdoor shower after taking a dip but clearly wasn't expecting the water to be so cold
What controversy: Denise looked
peaceful despite having her LighterLife advert banned earlier this
month when a watchdog said her two-stone weight loss in as many months
was too fast
The
Facebook page for the slimming firm, for whom the actress is an
ambassador, featured her pictures with the boast: 'Denise lost two stone
in just two months.'
It
sparked a complaint which challenged whether the ad complied with rules
on weight-loss advertising, which say a loss of more than two pounds a
week can be unhealthy.
Denise's weight loss was approximately four and a half pounds a week.
Toyboy: The former Coronation Street actress caught some rays alongside toyboy husband Lincoln Townley
Everybody put your hands up: Denise appeared to be having the time of her life as she frolicked in the sun
Party for one: The Loose Women star didn't appear too concerned that no one else was joining in on her fun
On display: Denise put her impressive beach body on display in her bright red bikini
The ASA said claims of exact weight loss 'must be compatible with good medical and nutritional practice'.
So
it banned the advert from appearing in the same form again, despite
acknowledging Denise had faced potential health problems from being
overweight.
'We
understood that Denise Welch had been classed as overweight when her
weight loss programme began and also that her waist circumference was
very high, which put her at high risk of health problems,' the ruling
said.
'However,
the code specified that for those who were normally overweight, a rate
of weight loss greater than 2lb a week was unlikely to be compatible
with good medical and nutritional practice.
Matching: Denise matched her lipstick to her bikini as she hit the beach to show off her newly slim figure
'While
we understood that LighterLife had given an account of the actual rate
of weight loss experienced by Ms Welch, we noted the rate advertised was
greater than 2lb per week.
'We had not seen evidence to demonstrate that the rate of loss experienced by Ms Welch was compatible with code requirements.
'We
told LighterLife to ensure that rates of weight loss were compatible
with good medical and nutritional practice and that treatments for
obesity were not advertised to the public without suitably qualified
supervision.'
Bottoms up: Denise gave her fellow beachgoers an eyeful as she bent over in the surf
The actress hit out at the ruling, saying: 'The Advertising Standards people need to get out more.
'Weight loss companies are trying to help people, and yet they aren't even allowed to tell us what they can do for us.
'And
LighterLife has been prevented from using my weight loss before and
after photos as the ASA says I lost weight too quickly. How can that be
right, when the Foodpacks comply with all the nutritional rules,
including Trading Standards, and I did exactly what I was supposed to do
with them.
Tricks of the trade: Denise made sure she wore her platform flip flops at all time, in order to make her legs appear longer
Hitting back: When Denise's advert was banned, she said 'The Advertising Standards people need to get out more'
'I felt better than I had for ages, and those are genuine before and after pictures.'
However, Denise put all the behind her as she holidayed with her toyboy husband Lincoln.
The
couple tied the knot at a villa on the Algarve in Portugal in July 2013
and they appear to still be very much in the honeymoon phase.
Denise
paddled in the water before hosing herself off in the outdoor shower,
although judging from her expression, the water temperature was colder
than she expected.
A welcome break: The couple escaped the cold weather in the UK for some Spanish sunshine
Tanned: This clearly hasn't been the first sun holiday for the pair this year as they showed off their enviable tans
Relaxing: Denise and Lincoln enjoyed a laid back breakfast while they caught up with the newspapers
Pre-Christmas fun: The pair enjoyed the sunshine break before the madness of Christmas
Ever the pro, she even wore her platform flip flops in the water in order to make her legs appear longer than ever.
After Denise was finished splashing around, she joined her husband on the sun lounger where they caught some rays.
It
is believed the couple were in Spain to visit Lewis' son. Denise posted
a Throwback Thursday picture to her Twitter account last week of
herself with the young man.
Scarlet woman: Denise returned to the beach in a different red ensemble
Dotty for the beach: The TV star wore a polka dot two-piece as she soaked up the sun
She
captioned it: 'Me and my stepson where he lives in Spain xx' and
appeared to be wearing the same top she was spotted wearing while
enjoying a meal on holiday with her husband.
Later on, she returned to the beach, again wearing red, only this time opting for a polka dot two-piece costume.
Whipping off her dress, the presenter appeared to have enough relaxing and was keen to take part in an activity.
Denise
showed off her daredevil side by hiring a paddle-board and hitting the
calm sea - and seemed a natural as she pushed her way through the water.
Making waved: Denise had enough relaxing and hired a paddleboard to get some exercise
Scream if you want to go faster: Denise looked like she was having a ball as she paddled through the calm waters
She's a pro: The blonde appeared to get the hang of the sport and managed to stay afloat
Watch out: Denise was spotted headed straight towards two windsurfers who were also enjoying the calm conditions
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