While most are making the most of Christmas indulgence, Geordie Shore's Charlotte Crosby has shown off her dramatic weight-loss in a racy new fashion shoot.
The 24-year-old is making the most of her slim-line new figure by modelling her latest clothing collection herself.
The reality TV star shot the new campaign in Liverpool and flaunted her curves in a series of daring ensembles.
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Lot of front: Charlotte Crosby dares to bare her new slim-line body in a shoot for her new fashion collection
In one part of the shoot, Charlotte leaves little to the imagination in a plunging striped jumpsuit, sporting a Gothic glam look in the make-up department.
She then changes into a tiny peach playsuit with floral detail, perfect for the Spring/Summer, when the line is released.
The Celebrity Big Brother champion then braved the cold for a street shoot, where she flashed her newly-taut tummy in a crop-top, plaid shirt and high-waisted spray-on black jeans.
Obviously pleased with the way she looked,Charlotte took a series of selfies to share on her Instagram.
Overexposed: The Geordie Shore star shows off a lot of cleavage in a daring striped jumpsuit
Glam: Charlotte went for a Gothic look when it came to her make-up, wearing a plum lipstick
What a peach: The star changed into a pastel playsuit which showed off her slim pins
Ready for spring: The new line will be released early next year
As well as her new clothing range, Charlotte is releasing her own workout DVD, 3 Minute Belly Blitz.
It comes after she insisted that she would ever release her own taped exercise routine.
She said in the summer: 'I can't see us ever doing that [exercise DVD] because I'm not good at exercise.
'I don't mind the diet card but I'm not good at exercise and I don't like it. Right now it's a definite no-go for me.'
Hitting the streets: Charlotte shot the new campaign in Liverpool
Selfie obsessed: The star couldn't resist taking snaps of herself despite already being on camera
What a hoot: The star enjoyed a funny phone call after slipping in to a midriff-baring crop top and spray-on jeans
Overhaul: The star embarked on a fitness drive after seeing less than flattering holiday pictures of herself over the summer
Charlotte may be thrilled with her transformation, which has seen her drop four dress sizes in just a few months, but she has admitted that she's not that thrilled with the festive season.
And her reason for the lack of Christmas cheer? She always spends the big day nursing a hangover.
She said: 'To be honest, I don't like Christmas! Every year I get as drunk as I possibly can on Christmas Eve so I can spend the whole of the next day in bed - and it will be no different this year.'
Peace! The star, who is releasing her own DVD, took more street selfies to share with her fans
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