Troubled pop star Justin Bieber to sleep rough in Los Angeles to raise awareness for homeless youths

Justin Bieber is reportedly going to sleep rough to raise awareness for the homeless.

The Canadian pop star, 20, is expected to spend a night on the streets of California at the urging of his manager Scooter Braun, according to the Daily Star.

They claim Scooter is trying to find a way to rehabilitate Justin's profile to show a compassionate side many believe has yet to be seen.

Rough rider: Justin Bieber will apparently sleep on the streets to raise awareness for homeless youths

Rehabilitation: After a turbulent year, Justin certainly needs some positive PR

'[Scooter] has been trying to come up with a plan to give Justin's career some longevity,' a source said.

'As soon as Justin's fans grow up, it's a worry that he'll fall off the map. This seems like a solution.'

Braun himself is a big supporter of homeless charities, as is his father Ervin Braun who recently slept rough in New York to raise awareness for the cause.

Showing his support for a charity can only improve Justin's already tarnished public image, after a year which has seen him have his first ever police mugshot, get charged with DUI, be accused of speeding and get caught on camera peeing into a restaurant's mop bucket.

The singer, who recently bleached his hair blonde, has also be seen stepping out with a new girl after splitting yet again with on/off girlfriend Selena Gomez.

Bieber has been hanging out a lot with Hailey Baldwin - daughter of actor Stephen - though he denies a romance, Selena is said to be 'heartbroken'. 

'Selena is absolutely heartbroken that Justin is falling so hard for Hailey. She still had hopes that he would reach out to her before the new year to try and reconcile,' an insider told HollywoodLife.com.

'She's agonizing over her decision to play hard to get with him because she thinks it backfired. She was diligent about not accepting his calls or responding to his texts and now it's like he's completely moved on with Hailey and has forgotten about her.'

Romance? The Canadian singer has been hanging out a lot with Hailey Baldwin (R)