- Ollie Locke, 27, is preparing to take the male grooming world by storm
- He has launched online channel dedicated to all things beauty
- Shows men how they can improve their look through simple techniques
- Will test Botox, fat burning treatments and vampire facial
- His friend Dappy from N-Dubz may be treated to a makeover by Ollie
Ollie
Locke shot to fame as one of the original Sloanes on Made In Chelsea.
The 27-year-old became known and loved for his glossy hair, perma-tan
and relationships with both men and women.
After four years, 70 episodes and a fair share of break-ups, Ollie left the show that catapulted him to fame behind.
He has since penned his debut tome, Laid In Chelsea, which became a best-seller and completed a stint on Big Brother.
New look: Ollie Locke, who found fame
on Made In Chelsea, has seen his star rise since leaving the E4 show and
now he's hoping to take the male grooming world by storm with his new
video tutorials
Now
Ollie, who is currently dating a woman, is preparing to take the male
grooming world by storm. His first port of call? Launching an online
channel dedicated to all things beauty.
'I
have always been passionate about the idea of building my own
confidence through the way I can make myself look,' he told MailOnline
as he exclusively reveals his debut video.
'I
feel men have always kept very quiet about male grooming, although 90
per cent of us do it in secret, stealing girlfriends' tweezers,
moisturisers and concealers. If women can make themselves look better
with some help, why can't men?'.
Ollie
explains that he plans on taking men on a journey through social media
with his male makeover videos on his YouTube channel. These videos, he
says, will be showing British men how they can improve their look
through some simple techniques.
'I’m
not embarking on creating a country full of Ken lookalikes,' he adds.
'I want to show men how they can make themselves look better in the most
simple and easiest ways.
'Men
obviously think it’s girly. If women can indulge in moisturising
treatments, why can’t men? I’m trying to bridge that gap to make the men
of the world look and feel better.'
Transformation:
Ollie has been sporting a different look to the one we first saw on the
show, left, and has been testing out Botox and Brazilian blow dries,
right
Grooming guru: Ollie explains that he
plans on taking men on a journey through social media with his male
makeover videos on his YouTube channel. These videos, he says, will be
showing British men how they can improve their look through some simple
techniques and he kicks things off with a facial
As
well as treating men to makeovers, Ollie will also be looking at the
more extreme side of male grooming. Indeed, he will be the guinea pig
and test out Botox, fat-burning treatments and even Kim Kardashian's
favoured vampire facial.
Ollie claims that even his male friends in Big Brother were keen to learn about grooming.
He
said: 'Even the most unlikely of men were eager to know how to reduce
their eye bags and improve their complexion, so I quietly made it a
personal challenge to change the way four very different men perceived
male grooming.
'By
the end I had "showman" Lionel Blair, "bad boy" Dappy, "south London
ladies' man" Lee Ryan and even Jim Davidson wearing subtle foundations,
using facemasks and leaving all of them asking advice on what and where
to buy products outside the house, which made me realise that as a
nation the time for male grooming is now.'
Ollie and N-Dubz star Dappy became so close on the reality TV show that Ollie describes him as 'like a brother'.
Guidance: Ollie claims even his male friends in the Big Brother house were keen to learn about grooming
'We
have filmed a show together recently where we did a hilarious five-day
fishing challenge, it's out in February on ITV 4,' revealed Ollie.
'Dappy has promised me that he will let me give him a full makeover in a video we would like to call "Make Dappy Dapper"!
'In my eyes, if I can make him wear subtle make-up and have facials, my job is done!'
In
his debut video in Ollie Locke's Good Grooming Guide, Ollie, who prides
himself on being men's 'beauty and grooming saviour', gives one lucky
man a facial along with a step-by-step guide on how to do it at home -
and there's plenty more to come.
He added: 'This isn’t about the vain man obsessed with sunbeds, this is about the every man, making them feel happier inside.
'I want them to look in the mirror and think "I look great". Believe you me, it’s time.'
Finding fame: Ollie Locke shot to fame
as one of the original Sloanes on Made In Chelsea alongside Binky
Felstead, left, and Cheska Hull, right
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