Would YOU pay £540 for #TheDress? Company behind optical illusion dress that divided the internet auctions it in white and gold on eBay…and the bids are pouring in

The Roman Originals two-toned dress sparked one of the fiercest online debates in recent times, with users taking to social media to argue over what colours they saw.

But whilst it fascinated the globe - with A-listers and politicians having their say - would you actually ever purchase it?

The makers of the original dress are hoping someone will do just that, as they produce a gold and white version to satisfy those who were baffled by its colouring and auction it off on eBay for charity. 

  

This one really IS white and gold! Roman Originals, whose blue and black dress went viral, have produced a gold and white version

Roman Originals, who made the dress originally worn by Cecilia Bleasdale for her daughter Grace's wedding, have put a limited run of the white and gold dress up for auction.

The gold and white dress, which was designed in Birmingham, went up on eBay on Thursday and it already has 40 bids and a price of £540.  

All proceeds raised by the sale of the dress will go to Comic Relief when bidding ends this Sunday

Roman Originals are producing a limited run of the white and gold dress, one of which will be auctioned off on eBay for Comic Relief

Using its global popularity for a good cause, all proceeds raised by the sale of the dress will go to Comic Relief.

A spokesperson for the company told MailOnline: '#TheDress that broke the internet could become one the world’s most wanted dresses as an exclusive white and gold version goes on auction on ebay.

'The winning bidder can grab a piece of internet history as only one exclusive dress in white and gold has been made and will go up for auction until Sunday.' 

The gold and white dress went up on eBay on Thursday and it already has 40 bids and a price of £540

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The Roman design team, headed by Michele Bastock, in their Birmingham studio creating the famous dress

David Horwich, creative director of 100% Digital, who shot the new images, told MailOnline: 'London is the fashion capital of the world and we’re privileged to have shot the first ever genuinely 'White and Gold' dress here today in our studios.

'We’re delighted that Roman Originals trusted us to capture the world’s most famous dress, in its true colours.'

The picture of #TheDress - as it became known - was first posted on Tumblr by Caitlin McNeill, a 21-year-old aspiring singer from Scotland, after noticing her friends saw different colours in the photograph.