Several of music's biggest stars aligned to launch new music streaming service Tidal which is the brainchild of Jay Z.
And
though there is serious money at stake that didn't stop the rapper's
wife Beyonce from having a bit of fun with a few of her famous friends.
The
33-year-old singer was spotted backstage at the #TIDALforALL event on
Monday having some fun with Rihanna, Madonna, Alicia Keys and Nicki
Minaj among many others.
Fabulous foursome: Rihanna, Alicia
Keys, Madonna and Beyonce (pictured from left to right) all seemed to
have fun together as they cuddled up for a snap while backstage at the
Tidal launch in New York on Monday
The
launch for the service being billed as the first artist-owned platform
for music and video was held at the Skylight Moynihan Station in New
York City.
Beyonce
had cuddled up next to legendary singer Madonna, 56, as Rihanna, 27,
wrapped her arms around 34-year-old Alicia as they posed for a fun snap
together.
The
fun did not end there as the Drunk In Love hitmaker put on her best
funny face with Alicia and 32-year-old rapper Nicki Minaj.
Silly: Alicia, Nicki Minaj and Beyonce all put on funny faces at the event held at the Skylight Moynihan Station
Tremendous trio: The three beautiful singers posed for a more serious shot as they showed off their fashionable ensembles
Stunners: Alicia, Nicki and Beyonce
all attended the event for the service being billed as the first
artist-owned platform for music and video
Beyonce looked fashionable in a long black lacy jacket over a black and white patterned romper with a low V-cut.
She also wore her long blonde locks down at the event as she had natural, complimentary make-up on her face.
Rihanna
also had quite a bit a fun hanging out backstage with Madonna as they
were spotted chatting it up with each other before cuddling in close for
some cute photos.
Who knew they were friends: Rihanna and Madonna were spotted chatting it up backstage
Hamming it up: The two singers cuddled up for a cute snap together
Cuddling up: The Diamonds hitmaker put her arms around the Like A Prayer hitmaker
The
Diamonds hitmaker donned a checked suit jacket and skirt combination as
the Like A Prayer singer donned a black long-sleeved gown.
Rihanna also posed for a snap with EDM DJ Deadmau5 as Madonna hung out with rapper Kanye West.
It
was definitely a social event featuring artists from all different
genres as Nicki donned a pink coat while posing with Jack White.
Collaboration: Rihanna posed for a snap with EDM DJ Deadmau5
Friendly: Madonna was spotted hanging out with rapper Kanye West
Other
big names at the event included Usher, Daft Punk, Arcade Fire, Jack
White and Jason Aldean, who were all on hand to launch as they stood
side-by-side onstage as a sign of solidarity during the event.
The
subcription service, unlike rivals Spotify, will not have a free tier -
meaning the musicians stand to make more money from it.
Alicia Keys called the event 'a graduation' as she took the stage at the gala.
Unlikely pair: As the event brought
together several artists from all different types of genres, Jack White
was spotted spending time with rapper Nicki
'So
we come together before you on this day, March 30th, 2015, with one
voice in unity in the hopes that today will be another one of those
moments in time, a moment that will forever change the course of music
history.
'For today we announce of Tidal, the first ever artist-owned, global music and entertainment platform,' Keys said.
The launch came after a huge social media push, in which the stars devoted their Twitter and Facebook pages to promoting Tidal.
Making a stand: Alicia spoke out at the event as she called it 'a moment that will forever change the course of music history'
On the dotted line: Rihanna and Kanye signed a document as one of the high-profile co-owners of the service
A leg up: Madonna hopped up on the table as she signed the paper
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