She might be bad, but she's perfectly good at it! Rihanna sizzles in S&M outfit and leather mask in moving image cover for AnOther Magazine

She famously sings about her penchant for chains and whips in her hit song S&M.

And Rihanna has treated fans to a glimpse of her boudoir attire by donning a bondage inspired outfit during a photo shoot with esteemed photography duo Inez van Lamsweerde and Vinoodh Matadin for AnOther Magazine.

The innovative digital magazine cover, which features a custom-made LED screen and was developed with design manufacturing company PCH, was unveiled on Thursday morning at Colette store in Paris.

Temptress: Rihanna dressed in a leather look for to pose for photographers Inez van Lamsweerde and Vinoodh Matadin for AnOther Magazine

The dutch photographers have also posted a cover teaser on Instagram alongside the explanatory caption: 'Who's the cutest of them all? Our moving image cover for @anothermagazine with @badgalriri !!!

'Hair by @petergrayhair make up by @Yadim styled by @katy_england movement motivation by @mr_stephengalloway !

'Wearing @worldmcqueen mask. Edited by @ottoa postproduction by @stereohorseinc production supervision by @jonbar light by #jodokusdriessen kisses iv (sic)'.

Rihanna sizzles in S&M outfit for moving magazine cover

Digital innovation: The moving image features on AnOther Magazine's cover and was unveiled on Thursday

Cool concept: The cover is created using a custom-made LED screen and boasts its own soundtrack

The short black-and-white clip sees the 27-year-old singer writhing around on the floor before pushing herself up into a sitting position.

After flashing a coy wave at the camera, she crawls off on her hands and knees.

Rihanna is clad in leather underwear with braces running down her back and an Alexander McQueen mask concealing her face and adding an air of mystery.