In a statement titled 'What has Soundcity ever done for P-Square?' which
they shared on their website a few minutes ago following Peter Okoye's
outburst on Twitter today, (read
here) the music station said they stopped airing PSquare's music video since January this year & explained why. Read below
For 10 Years, @SoundcityTV has been a huge supporter of #PSquare and
the #PSquare brand, right from their 1st music video to the last video
released in 2014. Most of their videos got massive airplay on
@SoundcityTV than any other music channel.
@SoundcityTV viewers sometimes complain about the dominance of
#PSquare videos on the channel & charts. We were a huge supporter
and gave everything to their works.
We have assisted the #PSquare brand, toured with them over Africa at
our expense. Gave them ad-spots for their events / projects. Gave them
prime time slots for their videos and included them in our array of
Programmes / programming.
We invited #PSquare to one of our annual events last December 2014
and they insisted we pay a certain amount of money. We reasonably asked,
what is the least we can offer?; this was us foregoing the fact that we
had invested a lot in #PSquare’s career as music talents / artistes
& entertainers.
The feedback was, “WHAT HAS SOUNDCITY EVER DONE FOR PSQUARE? TELL ME
ONE THING SOUNDCITY HAS EVER DONE FOR PSQUARE” (Jude Okoye, Manager).
While we understand that this is business, there is also room for
special consideration. Saying our TV brand has never done anything for
#PSquare was quite damning. Clearly, there was no need to argue with
their decision and reasoning. We decided to stop ‘doing anything’
with/for #PSquare, since our 10years of supporting the group meant
nothing to them. We assumed our relationship was a mutually beneficial
one, but clearly one-sided.
Ultimately, #PSquare music videos stopped airing on @SoundcityTV
since January 01, 2015. Soundcity reserves the right to air music videos
on our cable / satellite or terrestrial platforms.
Overall, we wish the duo the best in their endeavours. @SoundcityTV
will keep airing works of the best and upcoming Nigerian artistes, and
also, the best #African artistes to the world, especially nurturing
their talents from inception till they become huge megastars and
international superstars.
Thank you.
