He's been collaborating with high-street fashion brand H&M and sportsman David Beckham smoulders in his latest campaign for the affordable store.
Rocking his Modern Essentials and new Bodywear collection, the husband of Victoria models the Spring 2015 range, which includes a selection of loungewear pieces.
The new collaboration is a natural evolution of 39-year-old David's relationship with H&M, following the success of David Beckham Bodywear with a campaign shot by film director Marc Forster.
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Bottoms up: David Beckham wows in the new H&M campaign wearing boxer shorts and a jumper
Suits you: The sportsman looked sharp as he modelled a range of loungewear
Standing tall in a sharp black suit worn with grey suede shoes, David looks the picture of sophistication, before stripping down to tight grey boxer shorts and a comfortable looking jumper.
With his wedding ring firmly planted on his finger as he stands side-on to the camera, David sports tousled bed-head hair as he shows off his pert posterior.
A combination of vests, knits and colourful trousers show the handsome heart-throb at his fashionable best, as he shows off his tattoo sleeve.
Shirt story: A crisp white number flattered the sportsman's toned frame
The new season line will be availble in H&M in Australia from March, 2015.
At the start of the week, the family man was pictured leaving Notting Hill restaurant Grange with his daughter Harper, 3.
He could barely take the smile from his face as he kept a close eye on his youngest child as she confidently rode down the street on a scooter.
The vest things in life are free: The doting dad shows off his tattoos in a sleeveless number
Pensive: Sporting a simple black coat, the model showed that fashion can be affordable
Jersey Boy: The 39-year-old cut a relaxed figure in the leisurely ensembles
Meanwhile, David's crashed £80,000 Audi RS6 which was written off in an accident seven weeks ago has been put on eBay for half the price the former footballer paid for it.
The silver Audi was mangled when the former England captain was involved in a crash after picking up eldest son Brooklyn from Arsenal’s training ground at London Colney in Hertfordshire on November 29.
Both David, 39, and his 15-year-old son walked away from the crash with minor injuries and were later driven away from the scene in another car.
However, the former Manchester United midfielder’s crashed Audi has now appeared on eBay and is listed as an ‘ex-celebrity’ car for £42,995.
Blue is the colour: David looked chic in a blue sweater which offset his piercing eyes
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